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Do not let companies sell your personal information. Opt out from some of the companies that supposedly let you do so at the following link: http://optout.aboutads.info/?c=2&lang=EN
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If you wish to do more to protect your privacy I recommend the applications located at the bottom of this page. I do not benefit from your use of the below applications in any way. These are tools I use or have researched.
I am an advocate for online privacy.
Whenever you download an app, visit a website or use social media; the majority of the time that company is collecting data on you. We buy things, look up medical conditions, interact with friends, you name it. These actions inadvertently create huge digital stockpiles of data on everyone using them. It may not be Personally Identifiable Information (PII) but these companies still collect data containing what you do on the web and sell that data.
Email providers such as Gmail and Yahoo allow advertising companies to read your emails. Facebook allows advertising companies to read your Messenger conversations.
This breach of privacy has been turned into a job. People who hold these positions are called data brokers. Data Brokers collect and maintain data to be analyzed, packaged, and sold without the user’s knowledge or permission. The data is usually sold for targeted advertising, credit risk assessments, and direct marketing.
Privacy is a limit on Government and private sector company power. The more someone knows about you, the more power they may gain over you. This information can be used to shape behaviors, influence decisions, affect reputations, and in the wrong hands can be used for harm.
A misconceived notion on the subject is "if you have nothing to hide you should have nothing to worry about". Privacy is the reason you have blinds on your windows and doors in your home. It is the freedom of thought and free speech. A watchful eye over everything read or watched can prevent us from exploring ideas outside the norm. Privacy protects people who speak unpopular messages and does not just protect fringe activities.
WEB BROWSER ADD-ONS:
If you do not already have one it is a great idea to get a password manager and put in the effort to create strong passwords for any and all sites you use a password to login to. After you are sure you have moved everything into the password manager, set up Multi Factor Authentication using the Microsoft Authenticator App or the YubiKey Authenticator App for as many as those logins as possible. At the very least use MFA for your password manager login. Google has an authentication app however it does not save the MFA entries. This means you risk being locked out of all of your accounts until you jump through hoops to reset all the passwords. Bitwarden and LastPass password managers are my personal favorites. Web browser password managers are not good enough. Any passwords stored in your browser need to be deleted. Turn off the option for the browser to offer to save passwords.
I have recently become the proud owner of a YubiKey. They have an MFA application as well that I use. It requires NFC of the physical chip to unlock the app which will then display the 6 digit code that generates every 30 seconds. For applications that offer it it can be used as a physical security key too. Very cool stuff.